When you think of the 1980s, it’s hard not to picture the
gaudy, bright, ubiquitous glow of commercial neon lighting casting a garish hue
over just about everything in an urban landscape. There was a time when the
most noticeable thing about pretty much any city in the world was the
prevalence of neon lighting for businesses. Toronto, thankfully, has kept with
the times and moved away from that now-retro trend, and people looking to use
exterior light systems to highlight their ventures have lots of commercial
lighting options to choose from. It’s a good thing, too, since the way you light
your business can set you apart from the pack or leave you wallowing in dimly
lit obscurity in a world where life moves at a breakneck pace and attention
spans are shorter than ever. You’ve got something to offer the world, and you
know it, but unless you can do something to both catch the eye of prospective
new customers or client and made sure that your existing customers feel good
enough about their experience within your walls to come back time and time
again, you’re not likely going to get to prove yourself to the world in the way
you want. Good business lighting is obviously just one of a number of important
decisions you’ll make for your business, but it might just be more important
than you think.
Setting The Tone
The two chances you have to set yourself in front of the
crowd of businesses vying for your customers is before they walk through your
door, and immediately after. Clichés are generally to be avoided, but they
exist for a reason; you simply can’t deny that first impressions are incredibly
important. So when you’re planning out your storefront or signage, consider the
impact it will have on passers-by that you hope will become loyal customers.
Tasteful but eye-catching LED lighting around the outside of your business can
draw eyes to your endeavour unlike anything else, and by installing interior
accent lighting that reflects the kind of atmosphere that fits your business to
a tee, you’ll make it a place that people will want to return to again and
again. Whether used inside or outside, energy-efficient, customizable LED
lighting can have a huge impact on your business.
Change With The Times
Another benefit to LED light systems is the flexibility they
offer to help keep your business looking fresh and new. In the old days,
changing the lighting in a business was a lengthy, expensive, time-consuming
chore. With modern, programmable LED lights, on the other hand, all it takes is
the push of a couple of buttons to totally revamp the look of your business,
inside and out. You can, for instance, change your colours to meet the needs of
specific clients, or maybe you’re a retail proprietor who’d like the accent
lighting to match colour trends or to suit a seasonal sale you’ve got going on.
The possibilities are endless.
There’s simply no question, when it comes to neon lighting
for businesses, Toronto’s entrepreneurs have wisely left that trend in the
dust, opting instead for a modern, technological approach.